Privacy Policy

Last Updated: 18 November 2025

1. Our Commitment to Your Privacy

PipeAlign™ ("we", "us", "our") is committed to protecting and respecting your privacy. PipeAlign is a trading name of LearningCues Media Ltd. This policy explains what personal data we collect, how we use it, and how we keep it safe when you use our website (PipeAlign.co.uk) and our strategic intelligence services ("Services"), in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who We Are (The Data Controller)

For the purpose of UK data protection law, the data controller is:

  • Company Name: LearningCues Media Ltd

  • Registered Office: 20-22 Wenlock Road, London, England, N1 7GU

  • Company Registration Number: 08187834 (Registered in England and Wales)

  • ICO Data Protection Registration Number: Z3315579

For any data protection queries, please use the form on our Secure Channel (/secure-channel) page.

3. What Personal Data We Collect

We collect different types of data depending on how you interact with our Site and Services.

a) When you become a Client and order a Report (via the /briefings page):

  • Contact Information: Your name, email address, job title, and the name of the charity you represent.

  • Order Information: Details of the Report you've ordered (e.g., "The Sector Report™" or "The Horizon Scan™"), including the specific industry sector or other parameters you select for analysis.

  • Communication Data: Records of our correspondence with you regarding your order.

  • Payment Information: Your payment details are securely handled by our third-party payment processors (e.g., Squarespace Payments). PipeAlign does not store your full credit card or bank details.

b) When you visit our website:

  • Website Usage Data: We use a minimal number of cookies for the security and functionality of our Site. For more detailed information, please see our full Cookie Policy.

c) When you contact us via our "Secure Channel" (/secure-channel):

  • We collect your name, email address, charity name, and the contents of your message to respond to your specific enquiry.

4. How and Why We Use Your Data (Our Lawful Basis)

We only use your personal data when the law allows us to. We process your data based on the following legal grounds:

a) To Fulfil Our Contract with You (for Clients):

Our primary lawful basis for processing client data is the performance of a contract. We use your data to:

  • Process your order for a Report.

  • Generate and deliver your bespoke Report.

  • Communicate with you about your order and our Service.

  • Manage payments and send order confirmations.

b) For Our Legitimate Interests (for General Enquiries and Outreach):

  • General Enquiries: When you contact us via our Secure Channel (/secure-channel), our lawful basis for processing your data is Legitimate Interest. We have a legitimate interest in responding to your direct enquiry.

  • Outbound Communications (Email Intel Beacons): We analyse email engagement metrics (e.g., open rates) to improve the relevance of our strategic communications. This processing is based on Legitimate Interest for audience analysis, provided you have a clear way to object, or on the explicit consent you provided when opting in to receive marketing communications.

5. Data Sharing and Confidentiality

Your privacy and the strategic advantage our Service offers are of utmost importance. We do not sell your personal data. To deliver our Services, we share essential data with key third-party service providers who act as data processors on our behalf:

  • Squarespace: Our website hosting and payment platform.

  • TransferNow: Our secure file transfer partner, used to deliver your Report.

  • Google Workspace: For our core email communications and secure cloud storage.

  • Apollo.io: Our outbound engagement platform, used to manage initial client outreach and communications.

  • Bonjoro (or similar): To send personalised video messages to prospective clients who request private access.

Your status as a PipeAlign client is confidential. We will not share your data with any third parties without your explicit consent, unless required by law.

6. International Data Transfers

Our operations are based in the UK. Where we use a service provider that processes data outside the UK (e.g., in the US), we will ensure that appropriate safeguards are in place to protect your data in line with UK GDPR requirements, such as the UK Extension to the EU-U.S. Data Privacy Framework or the UK's International Data Transfer Agreement (IDTA).

7. Data Security

We take the security of your data very seriously. We have implemented appropriate technical and organisational security measures to protect the personal data we hold from unauthorised access, unlawful processing, accidental loss, destruction, or damage.

8. Data Retention

We will only retain your personal data for as long as is necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Once your data is no longer required, it will be securely deleted.

8. A. The Data (Use and Access) Act 2025

The Data (Use and Access) Act 2025 (DUAA) amends the UK GDPR and the Data Protection Act 2018. The Information Commissioner's Office (ICO) is reviewing its guidance in light of the Act. We are actively monitoring these developments to ensure our policies and procedures remain fully compliant.

9. Your Data Protection Rights

Under UK data protection law, you have several rights concerning your personal data, including the right to be informed, to access, to rectification, to erasure, to data portability, to restriction of processing, and to object.

Data Protection Complaints Process (DUAA Alignment)

In line with the Data (Use and Access) Act 2025 (DUAA), all organisations must have an accessible, formal process for handling data protection complaints. To exercise any of your rights or lodge a complaint, the most direct method is to use the form on our Secure Channel (/secure-channel) page.

You also have the right to lodge a complaint directly with the UK's supervisory authority, the Information Commissioner's Office (ICO), if you have concerns about how we're handling your data. You can find more information on the ICO website: https://ico.org.uk/.

10. Cookies

Our website uses cookies. For more detailed information on the specific cookies we use and how you can manage your preferences, please see our full Cookie Policy.

11. Changes to This Privacy Policy

We may update this policy from time to time. The "Last Updated" date at the top of this page will indicate the latest version. We recommend that you review this page periodically to stay informed about how we protect your data.